Marketing Manager
Britam Uganda
Job overview
Employer: Britam Uganda
Job title: Marketing Manager
Location: Kampala, Uganda
Employment type: Full-time
Number of vacancies: One
Education: Bachelor’s degree and professional marketing qualification
Experience required: 5–7 years
Management experience: At least 2–3 years
Salary: Not disclosed
Application deadline: 17 September 2026
Jobspace Uganda vacancy summary
Britam Uganda is recruiting a Marketing Manager to provide strategic leadership for its marketing function, strengthen brand visibility and guide the development of general-insurance products and services. Working closely with the Chief Executive Officer and other departments, the manager will oversee marketing strategy, product positioning, campaigns, digital engagement, research and new-product launches. This is a senior opportunity for a commercially focused marketing professional with financial-services experience who can connect brand investment to customer acquisition, retention, cross-selling and measurable business growth.
About the employer
Britam Uganda provides insurance and investment solutions to individuals and businesses. Its operations form part of the wider Britam financial-services group. The Marketing Manager will support the company’s growth by improving customer value, market positioning, product relevance and engagement across physical and digital channels.
Who should apply?
This position may suit candidates who:
- Have substantial marketing experience within insurance or financial services.
- Have already supervised or managed a marketing function or team.
- Can develop strategy and oversee practical campaign execution.
- Understand general-insurance products and regulatory requirements.
- Can manage product development, launches and brand positioning.
- Use data to assess campaigns, customer behaviour and market opportunities.
Key responsibilities
- Develop and implement the company’s strategic marketing plans.
- Coordinate marketing initiatives across the organisation.
- Develop promotional materials supporting different business units.
- Monitor the effectiveness and productivity of campaigns and marketing projects.
- Analyse market developments and recommend appropriate business responses.
- Lead research and development of new and existing insurance products.
- Develop demand-generation and business-marketing programmes.
- Create product positioning and messaging that distinguishes Britam in the market.
- Develop tools and communications that enable sales teams to explain product value.
- Plan new-product launches and coordinate their cross-functional implementation.
- Manage corporate identity, brand positioning, visibility and growth.
- Communicate marketing objectives effectively across the organisation.
- Analyse customer, brand and product-category information.
- Manage Britam Uganda’s digital presence and media engagement.
- Monitor competitor activity across digital, print and electronic platforms.
- Analyse loss accounts and recommend customer-retention interventions.
- Manage the marketing budget and promote efficient use of resources.
Key performance areas
- Delivery of the approved marketing strategy and campaign calendar.
- Improved brand reputation, visibility and market positioning.
- Customer acquisition, engagement, retention and cross-selling results.
- Timely and effective product launches and partnership activations.
- Performance of digital marketing and customer communications.
- Efficient management of the marketing budget.
- Delivery of departmental and personal scorecard objectives.
Academic and professional qualifications
- A bachelor’s degree in Marketing, Business Administration or a related discipline.
- A professional marketing qualification, such as CIM or an equivalent credential.
Experience required
- Five to seven years of experience within the financial-services industry.
- At least two to three years in a supervisory or managerial position.
- Practical experience in marketing strategy, product development and campaign management.
- Previous marketing and corporate-affairs experience is an added advantage.
Required knowledge and competencies
- Knowledge of insurance products, services and regulatory requirements.
- Strategic marketing and brand-management ability.
- Product positioning and new-product development skills.
- Sales-enablement and demand-generation expertise.
- Digital marketing and media-management skills.
- Market research and competitor-analysis ability.
- Budget and resource-management skills.
- Leadership, collaboration and change-management ability.
- Computer literacy and analytical decision-making skills.
Working relationships
Internally: The Marketing Manager will collaborate with all departments across Britam Uganda.
Externally: The role involves engagement with customers, advertising and branding agencies, service providers and commercial partners.
Application procedure
- Open Britam’s official recruitment portal using the button below.
- Review the complete vacancy details and requirements.
- Create an applicant profile or sign in if you already have one.
- Complete all mandatory application fields.
- Upload your updated CV and any other required documents.
- Review your information carefully before submitting the application.
Application deadline: 17 September 2026.
Visit Britam Uganda’s official careers page
Before submitting your application
- Show measurable marketing and business-growth results on your CV.
- Highlight your experience in insurance or financial services.
- Include examples of campaigns, product launches and budgets managed.
- Clearly show your supervisory or managerial experience.
- Include your CIM or equivalent professional marketing qualification.
- Use only Britam’s official recruitment portal to apply.
Job-scam warning
Britam does not require applicants to pay for job applications, interviews or employment. Verify unexpected communication through Britam Uganda’s official channels before sharing sensitive information.
Date posted: 7 September 2026
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