Trade Marketing Manager Job at EBC

EBC

Trade Marketing Manager Job Post

Location: Jobs in Uganda 2023 - 2024

Work Hours: Full-time, 08 hours per day

Salary: UGX

No. of vacancies: 01

Deadline: November 20 2023

Hiring Organization: EBC

Job Details:

Key Responsibilities
• Responsible for the development, execution and performance of all trade marketing programs created to enhance the presence of the brands in defined relevant channels.
• Lead the region’s trade marketing implementation to attain defined business objectives.
• Own East region point of sale materials from design adaptation to local requirements for trade implementation, maintenance & refresh.
• Develop efficient, scalable mechanisms for in-store repairs and fixtures maintenance.
Identify, communicate, and activate opportunities to further drive perfection at trade.
• Develop and execute end-to-end in store plans for new product launches into the region, including fixtures updates and roll-out, in-store training and asset delivery to retail partners.
• Work closely with the sales team on customer specific Trade Marketing plans/needs.
• Identify shopper insights to feed into the trade marketing strategy and translate them into winning shopper experiences and actionable plans that deliver on the retail partner objectives.
• Create and deliver Retail Execution guidelines. Develop and manage trade marketing assets (e.g., digital, and physical POS, content, offline marketing, and sales collateral) for the use of the sales team and merchandisers.
• Analyse market conditions and make recommendations to develop trade promotion plans; create strategies to promote advertising offerings and motivate trade partners.
• Analyse performance of all marketing programs to identify the best opportunities for optimization.
• Partner closely with central trade marketing to enhance processes linking corporate brand building activities as well as Product Development activities.
• Provide trade marketing support to the sales team when specific interventions are required.
• Lead retail/wholesale/distributor channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories with approval from the central team.
• Develop, supervise, and improve procedures to link entire marketing activities with sales team activities.
• Coordinates activities associated and participation at trade shows or events.
• Support brand strategy to ensure that all marketing elements enhance and leverage the brand equity with all constituents in the region.
• Drive best practice sharing across the region and retailers on an ongoing basis.
• Overview & lead merchandising and field team efforts across the region including unified in-store tool & KPIs tracker.
• Analyze in-store KPIs and in-store execution on a regular basis, translating them into data driven action plans.
• Analyze sell out data to measure effectiveness of our in-store efforts. Measure ROI of major initiatives.
• Manage in – market agencies for optimal execution of trade marketing and Marketing activities/programs in line with business strategy.
• Management of in – market trade & marketing resources/assets with timely measurement & evaluations (M&E), including course correction where execution is deviating from the original strategy.

Job Dimension
Reporting Lines: Reports to HQ Marketing Manager with dotted line responsibility to Commercial Manager Uganda

PERFORMANCE CRITERIA
• Volume
• Visibility/POS Excellence
• Market share growth,
• Creating and executing trade marketing plans

Experience and Functional Capabilities
• Bachelor’s degree: Business administration, Marketing, Finance, International Business,
• Numerical analysis: Analytic and reporting expertise
• Organizational skills
• Pipeline management
• Program management.
• Understanding of CRM and database software
• Experience with financial systems
• Capability in building strategic, multilevel and teamwork relationship.
• Good role-based leadership and decision making
• 5 years minimum as a trade marketing manager in FMCG
• Good practical use of Windows applications (Excel, Power Point, Word).
• People management: 2 years.
• MBA will be an added advantage.

Behavioral Competencies
• Thought Leadership
• Business Insight
• Extroverted
• Emotionally Intelligent
• Organized